SuperDiscount is the network of clothing stores which works in low price segment, like discounter. As of today it’s one of the most called-for format. SuperDiscount offers clothes at reduced prices, assortment of networks permanently replenishes particularly because of arrival last season’s collections from Modniy Alliance, RangeR и Wild West.  The first shop (190 sq m) was opened in September, 2009 in Moscow’s megamall RIO on Dmitrovskoye highway.