Alcomarket Vinograd is the network of alcoholic beverage stores. It develops in two formats: alcoholic hypermarket (from 1000 sq m) and wine boutique (from 120 sq m). Hypermarkets are oriented to mass-market customers; its offer wide variety of goods: from “lower-middle” till VIP class. Wine boutiques work in “upper-middle” segment and above. The first boutique Vinograd was opened in Moscow’s megamall RIO on Dmitrovskoye highway, and first hypermarket was opened in Moscow’s specialized furniture shopping center RIO on Leningradskoye highway.