GoldenMarket is the jeweller's center; it’s oriented to mass-market customers. The area of the center let on lease by small parts (from 6 sq m); therefore small companies (including sole proprietor) can become a tenant of center. In the issue great numbers of jeweller's shops are placed there (for example, more than 50 retailers are placed in the first GoldeMarket which was opened in Moscow’s specialized furniture shopping center RIO on Leningradskoye highway). Consolidation of great numbers of jeweller's shops in one place turns GoldenMarket into “magnet” which attracts people who are interested in wide variety of jewelry.