FreshMarket is the new trade format for Russia. It combines advantages of village food market with low price and freshest assortment and modern supermarket with high service level. FreshMarket is the well-appointed premises with up-to-date technical equipment; its area is let on sublease for vendors which supply the goods to the best Moscow village markets. The first Freshmarket was opened in October, 2009 in Moscow’s specialized furniture shopping center RIO.