Modniy Alliance is the network of multibrand department stores which works in the middle price segment. Range of goods involves woman’s (60%) and men’s (30%) clothes, shoes and accessories (10%). It offers Steilmann, Kirsten, Stones, Apanage, Kapalua, Passport, Comma, Easy Comfort, Marc Aurel, Brax HAKA, ACC Passport, ACC SF, Seeberger, Codello, Stetson, UNIQUE, Pierre Cardin, MAC, Roadsing, Brax HAKA Jeans, Brax DOB Jeans, Buffalo, Greystone, Big Star, Pioneer, Ben Sherman and another brands.

Department store’s format gives an opportunity for retailers to work without costs for the equipment, personal etc. In fact, retailers become suppliers for network, not tenants.

Modniy Alliance shops are located in the trade centers of Tashir Group together with another company’s networks – Ranger, Wild West and SuperDiscount on total area 6 000 sq m. First shop (690 sq m) has been opened in May 2009 in Moscow’s Megamall RIO on Dmitrovskoe highway.